MIGHTY DREAM is a multi-day forum in Norfolk, Virginia where matters of business, opportunity and money intersect with people of color, set against a backdrop of community engagement and eclectic entertainment. Created by Pharrell Williams, this was the first inaugural year of what will become a yearly event.
As a member of the design team, our task was a large one. We created a way-finding system for the event which included; directional signage, programming signage, menus, place-cards and environmental design. Using the branding guidelines of Mighty Dream we implemented a system that emphasized color and typography.
The team worked remotely over the course of two months to complete the project. As a whole we each contributed to print, digital and environmental collateral.