![](https://alainpierrelys.com/wp-content/uploads/2019/12/Logo-1-1024x811.jpg)
ReCycle is a conceptual bike shop located in Brooklyn, NY. ReCycle focuses on refurbishing bicycles and being a resource for the growing cyclist communities of Brooklyn and the rest of the New York area.
I wanted to bring something truly evocative of Brooklyn to this concept and to me that was typography. When i think of Brooklyn I think of seeing storefront signs along Flatbush, and course the distinctive bold type of the various subway lines.
![](https://alainpierrelys.com/wp-content/uploads/2024/03/24051995_5n0InH1Udim93Zb7ILNIC4CD2wP4VyZyuC08-KoIPOg.jpg)
![](https://alainpierrelys.com/wp-content/uploads/2024/03/51688063937-458b80c791-o___18143303728-1024x768.webp)
So starting there I employed a few different type solutions (below). My inspiration came from two things (above), the storefronts of Brooklyn, specifically V.I.M & second the subway, specifically the station markers you find on street level.
![](https://alainpierrelys.com/wp-content/uploads/2024/06/Screenshot-2024-06-21-at-8.25.56-PM.png)
Pushing the concept further, I leaned more toward the subway influence albeit with recycling still in mind. After playing with the type treatment, I begin exploring the general design aesthetic of the subway by Massimo Vignelli. This influence gave me a clear line through the design.
![](https://alainpierrelys.com/wp-content/uploads/2024/03/Screenshot-2024-06-22-at-10.11.38-AM.png)
![](https://alainpierrelys.com/wp-content/uploads/2024/03/Screenshot-2024-06-22-at-10.16.24-AM.png)
I introduced the subway card element and further refined it with it’s true to life shape, taking liberties as I minimized detail. Leaving behind the more obvious recycling symbol, I thought of the logo being functional as well and used the arrow as a way-finding element.
![](https://alainpierrelys.com/wp-content/uploads/2024/06/Screenshot-2024-06-22-at-10.18.10-AM-1024x336.png)